What is Marketing?
Marketing is a business degree major. A student who majors in marketing learns how to effectively deliver products and services to customers. Marketing majors study the entire process of getting a product from a manufacturer to the customer, from product design to pricing to advertising and selling. Marketing majors work with people a lot and learn about psychology and customer relations.
Is Marketing a Good Major / Degree for Me?
Do you find yourself analyzing television commercials and magazine ads? Do you think you are good at selling things? Are you a star at school fundraisers? Do you enjoy talking with and listening to people? Are you interested in psychology? Do you like working in groups? Do you enjoy shopping? Do you enjoy doing research? Do you enjoy social networking? Do you like to set and work toward goals? If you’ve answered yes to some of these questions, then a marketing degree might be for you!
High School Classes Needed for a Marketing Degree in College:
- 4 English Credits
- At least 3 Math Credits (preferably 4)
- At least 3 Lab Science Credits
- At least 3 Social Studies Credits
- At least 2 Credits in Computer Classes
- At least 2 Foreign Language Credits
- If your high school offers AP courses, opt for these opportunities!
Common Marketing Courses in College:
- Consumer Behavior
- Consumer Relationship Management
- International Marketing
- Internet Marketing
- Introduction to Marketing
- Marketing Research
- Product Development
- Professional Selling
- Retail Management
- Services Marketing
Similar Degree Programs You Might Want to Explore:
- Advertising: the study of how to create persuasive messages
- Business Administration: the study of how to plan, organize, and control a company in order to earn a profit
- E-commerce: the study of how to use the Internet and information technology in business
- Economics: the study of the production, distribution and consumption of goods and services
- Finance: the study of money management
- Human Resources: the study of topics related to employment
- International Business: the study of business in the global community
- Psychology: the study of the human mind and of human behavior
Individuals who major in marketing can go in hundreds of business career directions. They can end up working for manufacturers, financial companies, insurance companies, and even nonprofit organizations. They can end up working for Internet companies or advertising agencies. They can end up working in wholesale, retail, or customer service. Many of them go on to start and/or own their own businesses. Some marketing majors go on to banking careers. Some go to work for the government and some become teachers of marketing.